XCHANGE

A Resource Summit by Project Potluck

XCHANGE is a resource exchange summit for POC founders in CPG who are building in real conditions and looking for real support. Not just inspiration. Not just networking. Not just another room full of people talking around the work. This is a space to be honest about what you need, bring what you know, and build stronger pathways forward with people who actually get it. 

At its core, the summit is built around a simple exchange model:
Everybody brings something. Everybody leaves with something.

The brand identity aims to be an evolution of the Project Potluck branding and bring a nostalgic night time gathering vibe to the event. I started by creating a bold and impactful summit logo, modifying the ‘X’ into two interlocking arrows as a symbol of an exchange. I then elevated the brand colours to include a range of muted, 70s style colours, a bold and playful typeface that encapsulates the message and joyful shapes that compliment their existing brand illustrations.