The Black Girl Festival
Experience Design, Creative Direction, Graphic Design and Merch Design
The Black Girl Festival returned and for the first time for two jam packed days at the iconic Somerset House. The theme for this years festival was ‘enJOYment’. The brief for the branding was BOLD, playful and joyful!
Creative Direction & Social Rollout
The ‘enJOYment’ campaign was designed to evoke nostalgia, warmth and collective Black joy through a socially shareable visual identity system. The rollout prioritised emotionally resonant storytelling, community participation and high-engagement digital touchpoints.
